He says he had almost a “feral impulse” to paint on luxury handbags, both for his brand and for the show, because certain purses and backpacks and totes are stamped with brands and price tags that have only ever been attainable for a certain bracket of the country’s elite. My brother is a tattoo artist, so I watched him and would soak up ideas and skills, and would sketch and paint random things,” Euan says.
“I started hand-painting items because of my brother. Growing up poor and in low-income communities all of his life, as well as not having a “classical” fashion education, Euan knew his sources were limited and that he had to figure out what most of his other contemporaries had learned in ateliers and in the classroom on-the-fly. Then I was able to really dissect her character and see what personas we were going for, and what feelings we were trying to evoke with her clothes,” Euan says. “I had the script for the show a couple of weeks before filming.
Euan linked with “Euphoria’s” head costume designer, Bivens, who had previously worked with Demie on “Mid90s,” and was also part of the costume and wardrobe departments on “Spring Breakers” and “Inland Empire.” Bivens is responsible for the overall creative vision for the wardrobe of all of the characters on the raunchy HBO series, which does include working with and consulting clothing designers and vendors for specific looks.ĭuring Season 2, Euan was particularly fascinated with the fact that, as part of the process, they gave him a script of most of the episodes that were connected to Maddy’s storyline. Many of Euan’s storyboards for Maddy’s looks ended up molding the character - not entirely, he notes, but just enough to make it that her style was inextricably linked to how she presents herself throughout the series’ plot. His first meeting with crew members tasked with the aesthetics of the show was before COVID hit. “Sam Levinson loved the way that it read on camera, so Alexa and I had been in talks since the first season about possibly coming back for a second season and being commissioned to come up for looks for that,” Euan says. He was online as a tween and teen, in awe of John Galliano for Christian Dior, monogrammed bags and bedazzled everything. When Euan moved to the United States from Mexico in the mid-aughts, he began to base his budding fashion design sensibilities on Southern California style and pop culture, much of which he saw both on the streets and the Internet.
Euan would later harness the excitement of getting dolled-up with your girls and showing off to each other in his designs.
As Euan became more interested in fashion, he also began to take notice of how his mom, his aunt and his female cousins would get glammed up before a night on the town - even though Carnival is only celebrated for a couple of days in Mexico, the women in his life dressed like the festival’s showgirls every time they stepped out the door, reveling in their own femininity, sensuality and beauty. Euan often found himself mesmerized by seeing her work with her hands. “A lot of the business that I conduct and the creative side of my label stems from her, and what I learned from her about entrepreneurship and how she could always make a business out of everything,” he says.Īs he was growing up in Yucatán in the 90s and early 2000s, his mother worked as a seamstress. A post shared by Aidan Euan of Euan’s designs are inspired by the divine feminine, the direct effect of being raised by a single, young mother.
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